{"id":20768,"date":"2026-05-07T08:00:00","date_gmt":"2026-05-07T06:00:00","guid":{"rendered":"https:\/\/win4win.ch\/fr\/?p=20768"},"modified":"2026-05-06T14:47:47","modified_gmt":"2026-05-06T12:47:47","slug":"creer-un-concours-conseils","status":"publish","type":"post","link":"https:\/\/win4win.ch\/fr\/creer-un-concours-conseils\/","title":{"rendered":"Conseils pour un concours r\u00e9ussi : comment cr\u00e9er un jeu-concours en ligne performant"},"content":{"rendered":"<section id=\"post-heading-69a6ec82710b9\" class=\"articleContent\" style=\"padding-top:1rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"articleContent__head\">\n                        <h1 class=\"h2-title\">Conseils pour un concours r\u00e9ussi : comment cr\u00e9er un jeu-concours en ligne performant<\/h1>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-text-69a5b38cddfbb\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Qui souhaite <strong>cr\u00e9er un concours<\/strong> se pose une question centrale : comment en faire une campagne avec des r\u00e9sultats mesurables ? Beaucoup d&rsquo;entreprises n&rsquo;\u00e9chouent pas \u00e0 cause du prix ou de la port\u00e9e, mais par manque de strat\u00e9gie. Sans planification claire, un jeu-concours reste une action ponctuelle qui ne laisse aucune trace durable.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Pour obtenir des r\u00e9sultats durables, il faut structurer le concours d\u00e8s le d\u00e9part. <strong>Des objectifs clairs<\/strong>, des processus bien pens\u00e9s et une mise en \u0153uvre soign\u00e9e sont la base du succ\u00e8s. Les conseils suivants montrent \u00e0 quoi les entreprises doivent faire attention lorsqu&rsquo;elles utilisent un jeu-concours en ligne dans leur marketing.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-copy-quote-69a6ec82711fc\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <div class=\"content__block\">\n                                <div class=\"bimg\">\n                    <noscript><img decoding=\"async\" width=\"366\" height=\"293\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/wettbewerb-erstellen-1.png\" class=\"attachment-366x457 size-366x457\" alt><\/noscript><img decoding=\"async\" width=\"366\" height=\"293\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20366%20293%22%3E%3C%2Fsvg%3E\" class=\"attachment-366x457 size-366x457 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/wettbewerb-erstellen-1.png\">                <\/div>\n                \n                <div class=\"btext\">\n                    <div class=\"bdesc\">\n                                                <h4>L&rsquo;essentiel en bref<\/h4>\n                        \n                        <ul>\n<li class=\"whitespace-normal break-words pl-2\">Les concours r\u00e9ussis commencent par des <strong>objectifs clairs<\/strong> et une bonne planification.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Un jeu-concours en ligne performant combine port\u00e9e, g\u00e9n\u00e9ration de leads et activation.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Les entreprises doivent choisir un concours adapt\u00e9 \u00e0 leur cible et \u00e0 leur produit.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Des processus transparents et une participation simple augmentent nettement le taux de conversion.<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Les solutions de plateforme facilitent la mise en \u0153uvre et soutiennent la mise \u00e0 l&rsquo;\u00e9chelle des campagnes.<\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-text-69a6ec827125a\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">5 conseils pour cr\u00e9er un concours<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Les entreprises obtiennent les meilleurs r\u00e9sultats lorsqu&rsquo;elles alignent d\u00e8s le d\u00e9part leurs objectifs, leur m\u00e9canique et leur suivi sur la performance. Ces conseils vous aideront \u00e0 structurer vos campagnes de mani\u00e8re efficace et \u00e9conomique.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">D\u00e9finir des objectifs clairs avant le lancement<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Avant de planifier un jeu-concours, il faut d&rsquo;abord d\u00e9terminer ce que la campagne doit accomplir. S&rsquo;agit-il de <strong>port\u00e9e, de leads ou de ventes<\/strong> ? Chaque objectif n\u00e9cessite ses propres KPI. Des objectifs clairs facilitent le pilotage et am\u00e9liorent l&rsquo;analyse ult\u00e9rieure.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Choisir une r\u00e9compense adapt\u00e9e \u00e0 la cible<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un prix doit susciter l&rsquo;int\u00e9r\u00eat tout en correspondant \u00e0 la marque. Une attractivit\u00e9 de masse g\u00e9n\u00e8re certes de nombreuses participations, mais pas forc\u00e9ment des contacts pertinents. Ce qui compte, ce n&rsquo;est pas le nombre de participations, mais la <strong>qualit\u00e9 des contacts<\/strong>.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Simplifier le processus de participation<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Plus la barri\u00e8re est basse, plus le taux de conversion est \u00e9lev\u00e9. Des formulaires courts et une m\u00e9canique claire augmentent la propension \u00e0 participer. Les entreprises qui <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/publier-un-concours\/\">organisent un concours en Suisse<\/a> b\u00e9n\u00e9ficient de <strong>conditions de participation transparentes<\/strong> et d&rsquo;un double opt-in soign\u00e9. C&rsquo;est non seulement avantageux pour l&rsquo;utilisateur, mais aussi une obligation l\u00e9gale : en Suisse, une d\u00e9claration de protection des donn\u00e9es est toujours requise selon la LPD et la LCD.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Orienter la campagne vers le suivi<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La <strong>vraie valeur<\/strong> na\u00eet apr\u00e8s la participation. Des newsletters, des bons d&rsquo;achat ou des s\u00e9quences d&rsquo;e-mails segment\u00e9es aident \u00e0 d\u00e9velopper les contacts. Une bonne checklist de jeu-concours tient compte non seulement du lancement, mais aussi de l&rsquo;activation apr\u00e8s la fin du concours.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Mettre en \u0153uvre et d\u00e9velopper la port\u00e9e de mani\u00e8re professionnelle<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De nombreuses campagnes \u00e9chouent dans la pratique faute de port\u00e9e suffisante ou en raison d&rsquo;une charge de travail interne \u00e9lev\u00e9e. Des plateformes comme WIN4WIN combinent technologie, pilotage du trafic et livraison des leads dans un seul mod\u00e8le. La plateforme accompagne les entreprises de mani\u00e8re optimale, notamment sur le conseil 3. Ainsi, les jeux-concours peuvent \u00eatre mis en \u0153uvre efficacement et int\u00e9gr\u00e9s de mani\u00e8re \u00e9volutive dans la strat\u00e9gie marketing.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\">\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Comment les concours augmentent le chiffre d&rsquo;affaires<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Les concours n&rsquo;augmentent pas le chiffre d&rsquo;affaires par la seule attention qu&rsquo;ils g\u00e9n\u00e8rent. Ce qui est d\u00e9cisif, c&rsquo;est la combinaison de <strong>port\u00e9e, qualit\u00e9 des leads et activation<\/strong>. Les entreprises qui utilisent un jeu-concours en ligne de mani\u00e8re strat\u00e9gique cr\u00e9ent ainsi un canal de performance suppl\u00e9mentaire.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Int\u00e9grer de nouveaux contacts dans le funnel<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un jeu-concours abaisse le seuil d&rsquo;entr\u00e9e et motive \u00e0 participer. Les entreprises gagnent ainsi de nouveaux contacts int\u00e9ress\u00e9s par leurs offres, contenus ou produits. Dans le <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/\">marketing des jeux-concours en ligne<\/a>, cela cr\u00e9e un levier \u00e9volutif pour la <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/oneline.ch\/blog\/lead-generierung-in-der-schweiz-strategien\/\">g\u00e9n\u00e9ration de leads et le CRM<\/a>.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Cr\u00e9er des incitations \u00e0 l&rsquo;achat apr\u00e8s la participation<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">L&rsquo;impulsion d&rsquo;achat na\u00eet souvent directement apr\u00e8s le jeu-concours. Des bons d&rsquo;achat, des prix imm\u00e9diats ou des offres exclusives augmentent la probabilit\u00e9 d&rsquo;un premier achat. Qui souhaite planifier un jeu-concours doit int\u00e9grer le <strong>suivi d\u00e8s le d\u00e9but<\/strong>.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Mieux exploiter les donn\u00e9es pour les futures campagnes<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un jeu-concours fournit de pr\u00e9cieuses <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.advance-metrics.com\/de\/blog\/first-party-daten-so-gelingt-datengesteuertes-marketing\/\">donn\u00e9es first-party<\/a> : les contacts peuvent \u00eatre segment\u00e9s, les contenus personnalis\u00e9s et les offres diffus\u00e9es de mani\u00e8re cibl\u00e9e. Cela am\u00e9liore non seulement le taux de conversion, mais aussi l&rsquo;efficacit\u00e9 marketing \u00e0 long terme. Il convient de respecter le cadre l\u00e9gal, notamment la LPD et la LCD.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Obtenir plus d&rsquo;impact avec des mod\u00e8les \u00e9volutifs<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Sur le march\u00e9 suisse en particulier, les entreprises b\u00e9n\u00e9ficient de solutions qui regroupent port\u00e9e, technologie et livraison des leads. WIN4WIN accompagne avec des mod\u00e8les de campagne qui combinent concours, newsletter, bons d&rsquo;achat et gamification. Les jeux-concours peuvent ainsi \u00eatre mis en \u0153uvre de mani\u00e8re professionnelle et <strong>orient\u00e9s de fa\u00e7on mesurable vers le chiffre d&rsquo;affaires<\/strong>.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\">\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Utiliser les concours de mani\u00e8re strat\u00e9gique<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un concours bien planifi\u00e9 peut augmenter simultan\u00e9ment la port\u00e9e, les leads et le chiffre d&rsquo;affaires. Les entreprises obtiennent les meilleurs r\u00e9sultats lorsqu&rsquo;elles d\u00e9finissent des objectifs clairs et structurent l&rsquo;ensemble du processus. Consultez le <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/blog-du-concours\/\">blog WIN4WIN<\/a> pour d&rsquo;autres conseils sur les campagnes et jeux-concours en cours.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Planifiez votre jeu-concours maintenant :<\/strong> D\u00e9couvrez tous les <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/\">concours actuels sur WIN4WIN<\/a> ou <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/publier-un-concours\/\">publiez votre propre concours<\/a>.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\">\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">FAQ<\/h2>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Pourquoi des objectifs clairs sont-ils importants pour un jeu-concours ?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ils aident \u00e0 planifier le jeu-concours et surtout \u00e0 rendre le succ\u00e8s mesurable. Sans objectif, il n&rsquo;y a pas de KPI pertinents.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Quel est le r\u00f4le du marketing des jeux-concours en ligne ?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Il combine port\u00e9e, g\u00e9n\u00e9ration de leads et activation dans une seule campagne abordable.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Quand un concours est-il rentable pour une entreprise ?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Lorsqu&rsquo;il s&rsquo;agit d&rsquo;acqu\u00e9rir de nouveaux contacts et de soutenir des mesures marketing de mani\u00e8re cibl\u00e9e.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Quels points l\u00e9gaux faut-il respecter pour un concours en Suisse ?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Les entreprises doivent publier des <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/win4win.ch\/fr\/faq\/\">conditions de participation<\/a> claires et respecter la loi suisse sur la protection des donn\u00e9es. Une d\u00e9claration de protection des donn\u00e9es est obligatoire. La loi contre la concurrence d\u00e9loyale (LCD) s&rsquo;applique \u00e9galement et interdit les indications trompeuses.<\/p>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Combien de temps un jeu-concours doit-il durer ?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Cela d\u00e9pend de l&rsquo;objectif. Des campagnes courtes de 2 \u00e0 4 semaines cr\u00e9ent plus d&rsquo;urgence. Des dur\u00e9es plus longues conviennent pour constituer des listes de leads plus importantes. L&rsquo;essentiel est que la date limite de participation soit clairement communiqu\u00e9e.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"related-competitions-67d8636a663f0\" class=\"interested\">\n    <div class=\"container container_lg\">\n        <div class=\"interested__head sbeetween\">\n                        <h2 class=\"h2-title\">Vers tous les concours<\/h2>\n            \n                            <a href=\"\/fr\/concours\/\" target class=\"btn btn_primary visible-tablet\">Vers le concours<\/a>\n                    <\/div>\n        \n        <div class=\"interested__swiper\">\n            <div class=\"swiper js-interested-slider\">\n                <div class=\"swiper-wrapper\">\n                                        <div class=\"swiper-slide\">\n                        \n<div class=\"game-card game-card_lg game-card_type3  \">\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/mycasino-concours-2\/\" class=\"game-card__media\" target=\"_blank\" 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decoding=\"async\" width=\"464\" height=\"473\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20464%20473%22%3E%3C%2Fsvg%3E\" class=\"attachment-464x473 size-464x473 lazyload\" alt=\"Jeu-concours Concordia Europapark 1\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/01\/short-featured-image-win4win-1-464x473.png\">        <\/picture>\n        <noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/01\/short-featured-image-win4win-1-328x463.png\" class=\"attachment-328x463 size-328x463\" alt=\"Jeu-concours Concordia Europapark 1\">        <\/picture><\/noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" 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width=\"300\" height=\"220\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20220%22%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2024\/10\/Design-ohne-Titel-73.png\">                <\/picture>\n            <\/div>\n            \n            <div class=\"game-cars__text\">\n                                <h3 class=\"game-card__title\">CONCORDIA jeu-concours<\/h3>\n                \n                                <div class=\"game-card__desc\">Gagnez 3 jours de vacances en famille \u00e0 Europa-Park d&rsquo;une valeur de 2 000 CHF !<\/div>\n                            <\/div>\n        <\/div>\n\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/concordia-jeu-concours\/\" class=\"btn btn_border  btn_sm\" target=\"_blank\" rel=\"noopener noreferrer\">Sur le concours<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<div class=\"game-card game-card_lg game-card_type3  \">\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/adidas-adizero-adios-pro-evo-2-concours\/\" class=\"game-card__media\">\n        <noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/overview-image-464x473.png\" class=\"attachment-464x473 size-464x473\" alt=\"overview image running shoes\">        <\/picture><\/noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20464%20473%22%3E%3C%2Fsvg%3E\" class=\"attachment-464x473 size-464x473 lazyload\" alt=\"overview image running shoes\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/overview-image-464x473.png\">        <\/picture>\n        <noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/overview-image-328x463.png\" class=\"attachment-328x463 size-328x463\" alt=\"overview image running shoes\">        <\/picture><\/noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20463%22%3E%3C%2Fsvg%3E\" class=\"attachment-328x463 size-328x463 lazyload\" alt=\"overview image running shoes\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/05\/overview-image-328x463.png\">        <\/picture>\n    <\/a>\n    \n    \n<!--    --><!--    --><!--    -->\n    <div class=\"music-btn js-musicStop\">\n    <i class=\"icon-sound\"><\/i>\n<\/div>\n    <div class=\"game-card__footer\">\n        <div class=\"btop\">\n                        <div class=\"game-card__logo\">\n                <noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-1.png\" class=\"attachment-full size-full\" alt>                <\/picture><\/noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20220%22%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-1.png\">                <\/picture>\n            <\/div>\n            \n            <div class=\"game-cars__text\">\n                                <h3 class=\"game-card__title\">Adidas Adizero Adios Pro Evo 2 Concours<\/h3>\n                \n                                <div class=\"game-card__desc\">Gagne une adidas Adizero Adios Pro Evo 2 d&rsquo;une valeur de CHF 570.\u2013<\/div>\n                            <\/div>\n        <\/div>\n\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/adidas-adizero-adios-pro-evo-2-concours\/\" class=\"btn btn_border  btn_sm\">Sur le concours<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            <div class=\"swiper-button-next\"><\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n\n                <div class=\"interested__footer text-center hidden-tablet\">\n            <a href=\"\/fr\/concours\/\" target class=\"btn btn_primary btn_mobFull\">Vers le concours<\/a>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section id=\"faq-67b74a0bc3924\" class=\"faq\">\n    <div class=\"container\">\n        <div class=\"faq__head section-head text-center\">\n\t        <h3 class=\"h2-title\">Foire aux questions<\/h3>\n\t\t<p>Tu as des questions ? Tu trouveras ici les r\u00e9ponses. Si une question reste sans r\u00e9ponsernn&rsquo;h\u00e9site pas \u00e0 nous contacter.<\/p>\n    <\/div>\n\n\t        <div class=\"faq__body\">\n            <div class=\"accordion\">\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tO\u00f9 trouver des jeux-concours ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tTu trouveras des jeux-concours s\u00e9rieux sur plusieurs grands sites de jeux-concours, qui sont actualis\u00e9s quotidiennement. Une simple recherche Google avec le mot \u00ab jeu-concours \u00bb montre d\u00e9j\u00e0 de nombreuses options &#8211; mais fais toujours attention \u00e0 la fiabilit\u00e9 des sites. De nouveaux jeux-concours sont \u00e9galement publi\u00e9s quotidiennement dans des groupes sp\u00e9ciaux sur Facebook, que tu peux v\u00e9rifier et auxquels tu peux participer directement.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tO\u00f9 trouver des jeux-concours o\u00f9 l&rsquo;on gagne toujours quelque chose ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tEn t&rsquo;inscrivant en indiquant toutes les donn\u00e9es n\u00e9cessaires, en acceptant les CGV et en envoyant ensuite le formulaire, tu d\u00e9clares participer \u00e0 notre jeu-concours.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tComment participer aux concours ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tLa participation est ouverte \u00e0 toute personne \u00e2g\u00e9e de plus de 18 ans et r\u00e9sidant en Suisse.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tPourquoi les jeux-concours sont-ils r\u00e9serv\u00e9s aux plus de 18 ans ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tLes jeux-concours sont autoris\u00e9s \u00e0 partir de 18 ans, car selon la loi en vigueur, seules les personnes majeures sont consid\u00e9r\u00e9es comme ayant la pleine capacit\u00e9 juridique et peuvent participer de mani\u00e8re autonome. En outre, certains prix ne sont pas adapt\u00e9s aux mineurs. Toute fausse d\u00e9claration concernant l&rsquo;\u00e2ge entra\u00eene l&rsquo;exclusion et le retrait d&rsquo;un \u00e9ventuel gain.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n\t\n    <div class=\"faq__footer text-center\">\n\t\t\n\t\t            <a href=\"https:\/\/win4win.ch\/faq\/\" target=\"_blank\" class=\"btn btn_primary btn_mobFull\">Afficher toutes les FAQ<\/a>\n\t\t    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"cta-67b74a0bc394c\" class=\"prize prize_type2\">\n    <div class=\"container\">\n        \n<a href=\"#\" class=\"whatsapp-banner hidden-tablet\">\n    <noscript><picture>\n        <img decoding=\"async\" width=\"328\" height=\"196\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2024\/10\/whatsapp-banner-1.png\" class=\"attachment-330x200 size-330x200\" alt>    <\/picture><\/noscript><picture>\n        <img decoding=\"async\" width=\"328\" height=\"196\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20196%22%3E%3C%2Fsvg%3E\" class=\"attachment-330x200 size-330x200 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2024\/10\/whatsapp-banner-1.png\">    <\/picture>\n<\/a>\n        <div class=\"prize__block section-head\">\n                        <h2 class=\"h2-title\">Concours gratuits et jeux-concours en Suisse<\/h2>\n                        \n            <div class=\"prize__inner\">\n                <p>Tu as un concours que nous pouvons publier ? Ou des questions sur la publication de concours ou de jeux-concours ? N&rsquo;h\u00e9site pas \u00e0 nous contacter.<\/p>\n\n\t                            <a href=\"https:\/\/win4win.ch\/kontakt\/\" target class=\"btn btn_secondary btn_mobFull\">Publier le concours<\/a>\n                            <\/div>\n        <\/div>\n\n\t            <div class=\"prize__media\">\n            <noscript><picture>\n                <img decoding=\"async\" width=\"568\" height=\"589\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/prize-bg.png\" class=\"attachment-570x590 size-570x590\" alt>            <\/picture><\/noscript><picture>\n                <img decoding=\"async\" width=\"568\" height=\"589\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20568%20589%22%3E%3C%2Fsvg%3E\" class=\"attachment-570x590 size-570x590 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/prize-bg.png\">            <\/picture>\n        <\/div>\n        \n        <div class=\"prize__bg\">\n            <div class=\"circle\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":20772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[876],"tags":[892,893,896,899],"class_list":["post-20768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-online-gewinnspiele","tag-schweizer-wettbewerbe","tag-wettbewerb","tag-wettbewerbe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er un concours : 5 conseils pour un jeu-concours r\u00e9ussi<\/title>\n<meta name=\"description\" content=\"Comment planifier strat\u00e9giquement un jeu-concours en ligne, g\u00e9n\u00e9rer plus de leads et mettre en \u0153uvre votre 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