{"id":20455,"date":"2026-03-06T09:00:00","date_gmt":"2026-03-06T08:00:00","guid":{"rendered":"https:\/\/win4win.ch\/fr\/?p=20455"},"modified":"2026-03-09T16:29:34","modified_gmt":"2026-03-09T15:29:34","slug":"gagner-des-abonnes-newsletter","status":"publish","type":"post","link":"https:\/\/win4win.ch\/fr\/gagner-des-abonnes-newsletter\/","title":{"rendered":"Gagner des abonn\u00e9s \u00e0 la newsletter"},"content":{"rendered":"<section id=\"post-heading-69a6ec82710b9\" class=\"articleContent\" style=\"padding-top:1rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"articleContent__head\">\n                        <h1 class=\"h2-title\">Comment gagner plus d&rsquo;abonn\u00e9s \u00e0 ma newsletter ?<\/h1>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-text-69a5b38cddfbb\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <p>Les entreprises qui acqui\u00e8rent durablement des abonn\u00e9s \u00e0 leur newsletter s&rsquo;assurent un canal de communication <strong>direct et mesurable avec leur groupe cible.<\/strong><\/p>\n<p>Avec la bonne approche, le marketing strat\u00e9gique par e-mail B2C \u00e9volue d&rsquo;un simple canal d&rsquo;information \u00e0 un outil performant ayant un impact direct sur le chiffre d&rsquo;affaires. Outre la port\u00e9e, la qualit\u00e9 des contacts est bien s\u00fbr d\u00e9terminante. Les entreprises doivent donc g\u00e9n\u00e9rer des <strong>prospects de haute qualit\u00e9<\/strong> de mani\u00e8re cibl\u00e9e, plut\u00f4t que de miser uniquement sur le volume.<\/p>\n<h2>L&rsquo;essentiel en bref<\/h2>\n<ul>\n<li>Pour acqu\u00e9rir des abonn\u00e9s \u00e0 une newsletter de mani\u00e8re structur\u00e9e, il faut une <strong>promesse de valeur claire<\/strong> et des indicateurs de performance <strong>cl\u00e9s mesurables<\/strong>.<\/li>\n<li>Un processus de newsletter <strong>DOI garantit des prospects double opt-in<\/strong> et am\u00e9liore la qualit\u00e9 des donn\u00e9es.<\/li>\n<li><strong>Les formats interactifs et la gamification<\/strong> augmentent le temps de participation et renforcent la g\u00e9n\u00e9ration de prospects.<\/li>\n<li>Les<strong> bons d&rsquo;achat et les prix<\/strong> imm\u00e9diats augmentent la conversion apr\u00e8s la participation et augmentent les nouvelles inscriptions \u00e0 la newsletter.<\/li>\n<li>Le marketing par e-mail B2C fonctionne de mani\u00e8re plus fiable lorsque les sources de<strong> prospects, la segmentation et la logique<\/strong> d&rsquo;envoi sont coh\u00e9rentes.<\/li>\n<\/ul>\n<h2>Pourquoi une newsletter est-elle si importante ?<\/h2>\n<p>Une liste de diffusion propre \u00e0 l&rsquo;entreprise fait partie des rares canaux que les entreprises contr\u00f4lent enti\u00e8rement. En attirant r\u00e9guli\u00e8rement de nouveaux abonn\u00e9s \u00e0 sa newsletter, une entreprise <strong>r\u00e9duit sa d\u00e9pendance vis-\u00e0-vis des plateformes<\/strong> et augmente l&rsquo;efficacit\u00e9 de son mix marketing. Sur le march\u00e9 suisse, o\u00f9 les co\u00fbts m\u00e9diatiques ne cessent d&rsquo;augmenter, cet avantage prend encore plus d&rsquo;importance.<\/p>\n<p>Le marketing par e-mail B2C a des co\u00fbts de contact <strong>nettement inf\u00e9rieurs \u00e0 ceux des publicit\u00e9s<\/strong> sur les r\u00e9seaux sociaux ou des campagnes d&rsquo;affichage. Dans le m\u00eame temps, les taux d&rsquo;ouverture, le comportement de clic et la contribution \u00e0 la conversion peuvent \u00eatre mesur\u00e9s avec pr\u00e9cision. Des \u00e9tudes montrent r\u00e9guli\u00e8rement que le marketing par e-mail est l&rsquo;un des canaux offrant le meilleur retour sur investissement dans le marketing num\u00e9rique.<\/p>\n<p>La qualit\u00e9 des donn\u00e9es est un autre facteur de succ\u00e8s. Un processus de newsletter DOI correctement mis en \u0153uvre garantit que seuls les contacts confirm\u00e9s sont ajout\u00e9s \u00e0 la liste de diffusion. Les leads double opt-in <strong>r\u00e9duisent les pertes de diffusion<\/strong> et <strong>am\u00e9liorent \u00e0 long terme les taux de livraison<\/strong> et la r\u00e9putation de l&rsquo;exp\u00e9diteur. Les entreprises garantissent ainsi leur conformit\u00e9 juridique et une performance durable.<\/p>\n<p>En d\u00e9veloppant de mani\u00e8re cibl\u00e9e des leads de haute qualit\u00e9, il est possible de personnaliser les contenus, d&rsquo;aborder les segments de mani\u00e8re diff\u00e9renci\u00e9e et de d\u00e9velopper des parcours automatis\u00e9s. Il en r\u00e9sulte un <strong>syst\u00e8me \u00e9volutif pour la g\u00e9n\u00e9ration de leads par newsletter<\/strong>, avec des avantages \u00e9conomiques clairement mesurables.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-copy-quote-69a6ec82711fc\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <div class=\"content__block\">\n                \n                <div class=\"btext\">\n                    <div class=\"bdesc\">\n                                                <h4>5 \u00e9tapes pour gagner plus d\u2019abonn\u00e9s \u00e0 la newsletter<\/h4>\n                        \n                        <p data-start=\"57\" data-end=\"350\">Pour les entreprises qui souhaitent <strong data-start=\"93\" data-end=\"153\">gagner des abonn\u00e9s \u00e0 la newsletter de mani\u00e8re structur\u00e9e<\/strong>, des mesures isol\u00e9es suffisent rarement. Seule l\u2019interaction entre <strong data-start=\"221\" data-end=\"298\">valeur ajout\u00e9e, port\u00e9e, qualit\u00e9 des donn\u00e9es et pilotage de la performance<\/strong> permet une croissance durable de la base d\u2019abonn\u00e9s.<\/p>\n<h4 data-start=\"352\" data-end=\"392\">1. D\u00e9finir une valeur ajout\u00e9e claire<\/h4>\n<p data-start=\"394\" data-end=\"748\">Les entreprises qui r\u00e9ussissent \u00e0 <strong data-start=\"428\" data-end=\"466\">gagner des abonn\u00e9s \u00e0 la newsletter<\/strong> communiquent toujours une <strong data-start=\"493\" data-end=\"525\">promesse de b\u00e9n\u00e9fice pr\u00e9cise<\/strong>. Des <strong data-start=\"531\" data-end=\"601\">contenus exclusifs, des insights sectoriels ou des offres limit\u00e9es<\/strong> augmentent la pertinence de l\u2019inscription. Dans le <strong data-start=\"653\" data-end=\"677\">B2C e-mail marketing<\/strong>, ce sont souvent les avantages concrets qui d\u00e9terminent la conversion.<\/p>\n<p data-start=\"750\" data-end=\"947\">Une <strong data-start=\"754\" data-end=\"790\">contrepartie clairement formul\u00e9e<\/strong> augmente nettement le taux d\u2019inscription. La newsletter doit donc apporter une <strong data-start=\"870\" data-end=\"946\">contribution mesurable au chiffre d\u2019affaires ou \u00e0 la fid\u00e9lisation client<\/strong>.<\/p>\n<h4 data-start=\"949\" data-end=\"1011\">2. Utiliser des campagnes de performance de mani\u00e8re cibl\u00e9e<\/h4>\n<p data-start=\"1013\" data-end=\"1247\">Les <strong data-start=\"1017\" data-end=\"1069\"><a href=\"https:\/\/win4win.ch\/fr\/concours\/\">jeux-concours<\/a>, promotions et formats interactifs<\/strong> augmentent la visibilit\u00e9 et g\u00e9n\u00e8rent de la port\u00e9e. La <strong data-start=\"1124\" data-end=\"1140\">gamification<\/strong> accro\u00eet la dur\u00e9e d\u2019interaction et am\u00e9liore significativement la <strong data-start=\"1205\" data-end=\"1246\">g\u00e9n\u00e9ration de leads via la newsletter<\/strong>.<\/p>\n<p data-start=\"1249\" data-end=\"1487\">Des plateformes comme <a href=\"https:\/\/win4win.ch\/fr\/\"><strong data-start=\"1271\" data-end=\"1282\">WIN4WIN<\/strong> <\/a>combinent <strong data-start=\"1293\" data-end=\"1356\">port\u00e9e, incentives et un processus de newsletter DOI propre<\/strong>. Les entreprises obtiennent ainsi des <strong data-start=\"1395\" data-end=\"1440\">leads de haute qualit\u00e9 avec <a href=\"https:\/\/www.cleverreach.com\/fr-de\/outil-newsletter\/gerer-destinataires-newsletter\/formulaire-inscription-double-opt-in-newsletter\/\">double opt-in<\/a><\/strong> et des <strong data-start=\"1448\" data-end=\"1486\">structures CPL clairement d\u00e9finies<\/strong>.<\/p>\n<h4 data-start=\"1489\" data-end=\"1535\">3. Int\u00e9grer des d\u00e9clencheurs de conversion<\/h4>\n<p data-start=\"1537\" data-end=\"1951\">Les <strong data-start=\"1541\" data-end=\"1601\"><a href=\"https:\/\/win4win.ch\/fr\/bons-exclusifs\/\">bons de r\u00e9duction<\/a>, prix imm\u00e9diats ou avantages exclusifs<\/strong> augmentent le taux de conversion. Les entreprises qui souhaitent <strong data-start=\"1667\" data-end=\"1715\">augmenter leurs inscriptions \u00e0 la newsletter<\/strong> devraient donc utiliser les <strong data-start=\"1744\" data-end=\"1781\">incentives de mani\u00e8re strat\u00e9gique<\/strong> et mesurer leur impact sur le chiffre d\u2019affaires. Une <strong data-start=\"1836\" data-end=\"1896\">valeur ajout\u00e9e directe imm\u00e9diatement apr\u00e8s l\u2019inscription<\/strong> augmente en outre l\u2019activation dans la base d\u2019abonn\u00e9s.<\/p>\n<h4 data-start=\"1953\" data-end=\"2001\">4. Garantir des processus conformes au droit<\/h4>\n<p data-start=\"2003\" data-end=\"2402\">Un <strong data-start=\"2006\" data-end=\"2061\">processus de newsletter DOI correctement impl\u00e9ment\u00e9<\/strong> prot\u00e8ge contre les risques juridiques et am\u00e9liore la <strong data-start=\"2115\" data-end=\"2138\">qualit\u00e9 des donn\u00e9es<\/strong>. Les <strong data-start=\"2144\" data-end=\"2180\">leads confirm\u00e9s en double opt-in<\/strong> augmentent la d\u00e9livrabilit\u00e9 et r\u00e9duisent les plaintes pour spam. Sur le <strong data-start=\"2253\" data-end=\"2270\">march\u00e9 suisse<\/strong>, caract\u00e9ris\u00e9 par des exigences \u00e9lev\u00e9es en mati\u00e8re de protection des donn\u00e9es, la <strong data-start=\"2351\" data-end=\"2401\">transparence renforce la confiance des abonn\u00e9s<\/strong>.<\/p>\n<h4 data-start=\"2404\" data-end=\"2464\">5. Planifier la mise \u00e0 l\u2019\u00e9chelle de mani\u00e8re syst\u00e9matique<\/h4>\n<p data-start=\"2466\" data-end=\"2694\">Les entreprises qui souhaitent <strong data-start=\"2497\" data-end=\"2547\">gagner durablement des abonn\u00e9s \u00e0 la newsletter<\/strong> ont besoin de <strong data-start=\"2562\" data-end=\"2587\">structures \u00e9volutives<\/strong>. Cela inclut des <strong data-start=\"2605\" data-end=\"2693\">KPI clairs, une optimisation continue et un pilotage budg\u00e9taire bas\u00e9 sur les donn\u00e9es<\/strong>.<\/p>\n<p data-start=\"2696\" data-end=\"2961\" data-is-last-node data-is-only-node>Les <strong data-start=\"2700\" data-end=\"2739\">mod\u00e8les de campagnes professionnels<\/strong> regroupent <strong data-start=\"2751\" data-end=\"2803\">port\u00e9e, pilotage du trafic et livraison de leads<\/strong>. Il en r\u00e9sulte un <strong data-start=\"2822\" data-end=\"2896\">syst\u00e8me planifiable de g\u00e9n\u00e9ration continue de leads pour la newsletter<\/strong>, int\u00e9gr\u00e9 dans une <strong data-start=\"2915\" data-end=\"2960\">strat\u00e9gie globale de B2C e-mail marketing<\/strong><\/p>\n<p><span style=\"font-weight: 400\">.<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"post-text-69a6ec827125a\" class=\"articleContent\" style=\"padding-top:0rem;padding-bottom:0rem;\">\n    <div class=\"container container_lg\">\n        <div class=\"content\">\n            <div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e4f7c46e-1cc9-460c-b049-a524e14d071f-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b2318e21-6e20-4c13-bbe4-59382b244f4d\" data-message-model-slug=\"gpt-5-3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"54\">Gagner des abonn\u00e9s \u00e0 la newsletter avec un syst\u00e8me<\/h2>\n<p data-start=\"56\" data-end=\"422\">Les entreprises qui souhaitent gagner durablement des abonn\u00e9s \u00e0 la newsletter agissent de mani\u00e8re strat\u00e9gique plut\u00f4t qu\u2019opportuniste. Elles combinent une <strong data-start=\"210\" data-end=\"235\">valeur ajout\u00e9e claire<\/strong>, des processus conformes au droit et des mod\u00e8les de campagnes orient\u00e9s performance. Le facteur d\u00e9cisif reste toutefois toujours la <strong data-start=\"367\" data-end=\"391\">qualit\u00e9 des contacts<\/strong> et non uniquement leur nombre.<\/p>\n<p data-start=\"424\" data-end=\"873\">Un processus de newsletter DOI structur\u00e9 garantit des <strong data-start=\"478\" data-end=\"504\">leads en double opt-in<\/strong> et renforce la confiance. Parall\u00e8lement, des campagnes interactives, des incentives et une optimisation bas\u00e9e sur les donn\u00e9es augmentent de mani\u00e8re mesurable la <strong data-start=\"666\" data-end=\"689\">g\u00e9n\u00e9ration de leads<\/strong>. Les entreprises qui int\u00e8grent des leads de haute qualit\u00e9 dans leur base d\u2019abonn\u00e9s renforcent \u00e0 long terme le chiffre d\u2019affaires, la fid\u00e9lisation client et la planification marketing.<\/p>\n<p data-start=\"875\" data-end=\"1186\">Sur le march\u00e9 suisse, les entreprises b\u00e9n\u00e9ficient particuli\u00e8rement de solutions de plateforme \u00e9volutives comme <a href=\"https:\/\/win4win.ch\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">bons de r\u00e9duction<\/a>. La combinaison de port\u00e9e, gamification, bons et gestion compl\u00e8te des campagnes permet de gagner efficacement des abonn\u00e9s \u00e0 la newsletter tout en pr\u00e9servant les ressources op\u00e9rationnelles.<\/p>\n<h2 data-start=\"1188\" data-end=\"1196\">FAQs<\/h2>\n<h3 data-start=\"1198\" data-end=\"1598\">Pourquoi les leads en double opt-in sont-ils si importants?<\/h3>\n<p data-start=\"1198\" data-end=\"1598\">Les <strong data-start=\"1268\" data-end=\"1294\">leads en double opt-in<\/strong> confirment activement leur inscription par e-mail. Ce processus am\u00e9liore la qualit\u00e9 des donn\u00e9es, r\u00e9duit les inscriptions frauduleuses et prot\u00e8ge contre les risques juridiques. Un processus de newsletter DOI correctement mis en oeuvre am\u00e9liore \u00e9galement la d\u00e9livrabilit\u00e9 et la r\u00e9putation de l\u2019exp\u00e9diteur.<\/p>\n<h3 data-start=\"1600\" data-end=\"1945\">Combien d\u2019abonn\u00e9s \u00e0 la newsletter une entreprise doit-elle avoir?<\/h3>\n<p data-start=\"1600\" data-end=\"1945\">Le nombre n\u00e9cessaire d\u00e9pend du secteur, du groupe cible et des objectifs de conversion. Le facteur d\u00e9cisif n\u2019est pas la taille de la base d\u2019abonn\u00e9s, mais la <strong data-start=\"1829\" data-end=\"1853\">qualit\u00e9 des contacts<\/strong>. Des leads de haute qualit\u00e9 g\u00e9n\u00e8rent des taux d\u2019ouverture et de clic nettement plus \u00e9lev\u00e9s.<\/p>\n<h3 data-start=\"1947\" data-end=\"2388\">Quel role joue le B2C e-mail marketing dans le mix de performance?<\/h3>\n<p data-start=\"1947\" data-end=\"2388\" data-is-last-node data-is-only-node>Le <strong data-start=\"2023\" data-end=\"2047\">B2C e-mail marketing<\/strong> fait partie des canaux les plus efficaces du marketing digital. Les entreprises peuvent mesurer tr\u00e8s pr\u00e9cis\u00e9ment les ouvertures, clics, taux de conversion et contributions au chiffre d\u2019affaires. Les entreprises capables de gagner continuellement des abonn\u00e9s \u00e0 la newsletter cr\u00e9ent ainsi un canal de croissance ind\u00e9pendant avec un ROI \u00e9lev\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"related-competitions-67d8636a663f0\" class=\"interested\">\n    <div class=\"container container_lg\">\n        <div class=\"interested__head sbeetween\">\n                        <h2 class=\"h2-title\">Vers tous les concours<\/h2>\n            \n                            <a href=\"\/fr\/concours\/\" target class=\"btn btn_primary visible-tablet\">Vers le concours<\/a>\n                    <\/div>\n        \n        <div class=\"interested__swiper\">\n            <div class=\"swiper js-interested-slider\">\n                <div class=\"swiper-wrapper\">\n                                        <div class=\"swiper-slide\">\n                        \n<div class=\"game-card game-card_lg game-card_type3  \">\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/mycasino-concours-2\/\" class=\"game-card__media\">\n        <noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/04\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-92-464x473.png\" class=\"attachment-464x473 size-464x473\" alt>        <\/picture><\/noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20464%20473%22%3E%3C%2Fsvg%3E\" class=\"attachment-464x473 size-464x473 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/04\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-92-464x473.png\">        <\/picture>\n        <noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/04\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-92-328x463.png\" class=\"attachment-328x463 size-328x463\" alt>        <\/picture><\/noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20463%22%3E%3C%2Fsvg%3E\" class=\"attachment-328x463 size-328x463 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2026\/04\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-92-328x463.png\">        <\/picture>\n    <\/a>\n    \n    \n<!--    --><!--    --><!--    -->\n    <div class=\"music-btn js-musicStop\">\n    <i class=\"icon-sound\"><\/i>\n<\/div>\n    <div class=\"game-card__footer\">\n        <div class=\"btop\">\n                        <div class=\"game-card__logo\">\n                <noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-5.png\" class=\"attachment-full size-full\" alt>                <\/picture><\/noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20220%22%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-5.png\">                <\/picture>\n            <\/div>\n            \n            <div class=\"game-cars__text\">\n                                <h3 class=\"game-card__title\">mycasino Concours<\/h3>\n                \n                                <div class=\"game-card__desc\">Jeu-concours Lucky Draw &#8211; CHF 1&rsquo;000 d&rsquo;argent bonus \ud83c\udf40\ud83d\udcb0<\/div>\n                            <\/div>\n        <\/div>\n\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/mycasino-concours-2\/\" class=\"btn btn_border  btn_sm\">Sur le concours<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<div class=\"game-card game-card_lg game-card_type3  \">\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/concours-le-velo-electrique-de-momas\/\" class=\"game-card__media\">\n        <noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-11-464x473.png\" class=\"attachment-464x473 size-464x473\" alt>        <\/picture><\/noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20464%20473%22%3E%3C%2Fsvg%3E\" class=\"attachment-464x473 size-464x473 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-11-464x473.png\">        <\/picture>\n        <noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-11-328x463.png\" class=\"attachment-328x463 size-328x463\" alt>        <\/picture><\/noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20463%22%3E%3C%2Fsvg%3E\" class=\"attachment-328x463 size-328x463 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/FINAL-NEW-WEBSITE-Short-featured-image-464x473px-11-328x463.png\">        <\/picture>\n    <\/a>\n    \n    \n<!--    --><!--    --><!--    -->\n    <div class=\"music-btn js-musicStop\">\n    <i class=\"icon-sound\"><\/i>\n<\/div>\n    <div class=\"game-card__footer\">\n        <div class=\"btop\">\n                        <div class=\"game-card__logo\">\n                <noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-13.png\" class=\"attachment-full size-full\" alt=\"Concours de logo Win4Win 3\">                <\/picture><\/noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20220%22%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload\" alt=\"Concours de logo Win4Win 3\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/Final-Logo-Win4Win-new-300220px-13.png\">                <\/picture>\n            <\/div>\n            \n            <div class=\"game-cars__text\">\n                                <h3 class=\"game-card__title\">Concours &#8211; Le v\u00e9lo \u00e9lectrique de Momas<\/h3>\n                \n                                <div class=\"game-card__desc\">Gagnez un v\u00e9lo \u00e9lectrique Momas Ultimate+ d&rsquo;une valeur de 1 950 CHF !<\/div>\n                            <\/div>\n        <\/div>\n\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/concours-le-velo-electrique-de-momas\/\" class=\"btn btn_border  btn_sm\">Sur le concours<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<div class=\"game-card game-card_lg game-card_type3  \">\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/concours-tcs\/\" class=\"game-card__media\">\n        <noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/11\/Win4Win_Tamoil_464x473-464x473.jpeg\" class=\"attachment-464x473 size-464x473\" alt=\"Concours TCS Tamoil\">        <\/picture><\/noscript><picture class=\"visible-tablet\">\n            <img decoding=\"async\" width=\"464\" height=\"473\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20464%20473%22%3E%3C%2Fsvg%3E\" class=\"attachment-464x473 size-464x473 lazyload\" alt=\"Concours TCS Tamoil\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/11\/Win4Win_Tamoil_464x473-464x473.jpeg\">        <\/picture>\n        <noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/11\/Win4Win_Tamoil_464x473-328x463.jpeg\" class=\"attachment-328x463 size-328x463\" alt=\"Concours TCS Tamoil\">        <\/picture><\/noscript><picture class=\"hidden-tablet\">\n            <img decoding=\"async\" width=\"328\" height=\"463\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20463%22%3E%3C%2Fsvg%3E\" class=\"attachment-328x463 size-328x463 lazyload\" alt=\"Concours TCS Tamoil\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/11\/Win4Win_Tamoil_464x473-328x463.jpeg\">        <\/picture>\n    <\/a>\n    \n    \n<!--    --><!--    --><!--    -->\n    <div class=\"music-btn js-musicStop\">\n    <i class=\"icon-sound\"><\/i>\n<\/div>\n    <div class=\"game-card__footer\">\n        <div class=\"btop\">\n                        <div class=\"game-card__logo\">\n                <noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/07\/Final-Logo-Win4Win-new-300220px-31.png\" class=\"attachment-full size-full\" alt=\"Concours Logo TCS\">                <\/picture><\/noscript><picture>\n                    <img decoding=\"async\" width=\"300\" height=\"220\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20220%22%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload\" alt=\"Concours Logo TCS\" data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2025\/07\/Final-Logo-Win4Win-new-300220px-31.png\">                <\/picture>\n            <\/div>\n            \n            <div class=\"game-cars__text\">\n                                <h3 class=\"game-card__title\">TCS Jeu-concours<\/h3>\n                \n                                <div class=\"game-card__desc\">Gagnez 1 des 20 bons Tamoil d\u2019une valeur de CHF 50.\u2013 chacun<\/div>\n                            <\/div>\n        <\/div>\n\n        <a href=\"https:\/\/win4win.ch\/fr\/concours\/concours-tcs\/\" class=\"btn btn_border  btn_sm\">Sur le concours<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            <div class=\"swiper-button-next\"><\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n\n                <div class=\"interested__footer text-center hidden-tablet\">\n            <a href=\"\/fr\/concours\/\" target class=\"btn btn_primary btn_mobFull\">Vers le concours<\/a>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section id=\"faq-67b74a0bc3924\" class=\"faq\">\n    <div class=\"container\">\n        <div class=\"faq__head section-head text-center\">\n\t        <h3 class=\"h2-title\">Foire aux questions<\/h3>\n\t\t<p>Tu as des questions ? Tu trouveras ici les r\u00e9ponses. Si une question reste sans r\u00e9ponse<br>\nn&rsquo;h\u00e9site pas \u00e0 nous contacter.<\/p>\n    <\/div>\n\n\t        <div class=\"faq__body\">\n            <div class=\"accordion\">\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tO\u00f9 trouver des jeux-concours ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tTu trouveras des jeux-concours s\u00e9rieux sur plusieurs grands sites de jeux-concours, qui sont actualis\u00e9s quotidiennement. Une simple recherche Google avec le mot \u00ab jeu-concours \u00bb montre d\u00e9j\u00e0 de nombreuses options &#8211; mais fais toujours attention \u00e0 la fiabilit\u00e9 des sites. De nouveaux jeux-concours sont \u00e9galement publi\u00e9s quotidiennement dans des groupes sp\u00e9ciaux sur Facebook, que tu peux v\u00e9rifier et auxquels tu peux participer directement.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tO\u00f9 trouver des jeux-concours o\u00f9 l&rsquo;on gagne toujours quelque chose ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tEn t&rsquo;inscrivant en indiquant toutes les donn\u00e9es n\u00e9cessaires, en acceptant les CGV et en envoyant ensuite le formulaire, tu d\u00e9clares participer \u00e0 notre jeu-concours.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tComment participer aux concours ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tLa participation est ouverte \u00e0 toute personne \u00e2g\u00e9e de plus de 18 ans et r\u00e9sidant en Suisse.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">\n\t\t\t\t\t\t\tPourquoi les jeux-concours sont-ils r\u00e9serv\u00e9s aux plus de 18 ans ?                        <\/div>\n                        <div class=\"accordion-content\">\n                            <div class=\"accordion-content__inner\">\n\t\t\t\t\t\t\t\tLes jeux-concours sont autoris\u00e9s \u00e0 partir de 18 ans, car selon la loi en vigueur, seules les personnes majeures sont consid\u00e9r\u00e9es comme ayant la pleine capacit\u00e9 juridique et peuvent participer de mani\u00e8re autonome. En outre, certains prix ne sont pas adapt\u00e9s aux mineurs. Toute fausse d\u00e9claration concernant l&rsquo;\u00e2ge entra\u00eene l&rsquo;exclusion et le retrait d&rsquo;un \u00e9ventuel gain.                            <\/div>\n                        <\/div>\n                    <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n\t\n    <div class=\"faq__footer text-center\">\n\t\t\n\t\t            <a href=\"https:\/\/win4win.ch\/faq\/\" target=\"_blank\" class=\"btn btn_primary btn_mobFull\">Afficher toutes les FAQ<\/a>\n\t\t    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"cta-67b74a0bc394c\" class=\"prize prize_type2\">\n    <div class=\"container\">\n        \n<a href=\"#\" class=\"whatsapp-banner hidden-tablet\">\n    <noscript><picture>\n        <img decoding=\"async\" width=\"328\" height=\"196\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2024\/10\/whatsapp-banner-1.png\" class=\"attachment-330x200 size-330x200\" alt>    <\/picture><\/noscript><picture>\n        <img decoding=\"async\" width=\"328\" height=\"196\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20328%20196%22%3E%3C%2Fsvg%3E\" class=\"attachment-330x200 size-330x200 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/2024\/10\/whatsapp-banner-1.png\">    <\/picture>\n<\/a>\n        <div class=\"prize__block section-head\">\n                        <h2 class=\"h2-title\">Concours gratuits et jeux-concours en Suisse<\/h2>\n                        \n            <div class=\"prize__inner\">\n                <p>Tu as un concours que nous pouvons publier ? Ou des questions sur la publication de concours ou de jeux-concours ? N&rsquo;h\u00e9site pas \u00e0 nous contacter.<\/p>\n\n\t                            <a href=\"https:\/\/win4win.ch\/kontakt\/\" target class=\"btn btn_secondary btn_mobFull\">Publier le concours<\/a>\n                            <\/div>\n        <\/div>\n\n\t            <div class=\"prize__media\">\n            <noscript><picture>\n                <img decoding=\"async\" width=\"568\" height=\"589\" src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/prize-bg.png\" class=\"attachment-570x590 size-570x590\" alt>            <\/picture><\/noscript><picture>\n                <img decoding=\"async\" width=\"568\" height=\"589\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20568%20589%22%3E%3C%2Fsvg%3E\" class=\"attachment-570x590 size-570x590 lazyload\" alt data-src=\"https:\/\/win4win.ch\/fr\/wp-content\/uploads\/sites\/2\/prize-bg.png\">            <\/picture>\n        <\/div>\n        \n        <div class=\"prize__bg\">\n            <div class=\"circle\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":20468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[876],"tags":[892,893,896,899],"class_list":["post-20455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-online-gewinnspiele","tag-schweizer-wettbewerbe","tag-wettbewerb","tag-wettbewerbe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gagner des abonn\u00e9s \u00e0 la newsletter: g\u00e9n\u00e9rer plus de leads<\/title>\n<meta name=\"description\" content=\"Comment les entreprises gagnent plus d\u2019abonn\u00e9s \u00e0 la newsletter gr\u00e2ce \u00e0 une strat\u00e9gie claire, au double opt-in et \u00e0 la g\u00e9n\u00e9ration de leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/win4win.ch\/fr\/gagner-des-abonnes-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gagner des abonn\u00e9s \u00e0 la newsletter: g\u00e9n\u00e9rer plus de leads\" \/>\n<meta property=\"og:description\" content=\"Comment les entreprises gagnent plus d\u2019abonn\u00e9s \u00e0 la newsletter gr\u00e2ce \u00e0 une strat\u00e9gie claire, au double opt-in et \u00e0 la g\u00e9n\u00e9ration de leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/win4win.ch\/fr\/gagner-des-abonnes-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Win4Win Concours et comp\u00e9titions\" \/>\n<meta property=\"article:publisher\" 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